Nike Sportswear kicked off this past summer with there new “Always On” campaign and introduced a series of music videos highlighting the on-and-off-court lifestyles of select Nike athletes. The first single featured Interscope Records recording artist Vado as he led the campaign with the appropriately titled track “Always On” the official anthem for Team Nike, Produced by the Bronx native Mike Mulah for Hip Hop Frat House. The campaign will feature artist’s such as French Montana (Bad Boy), NSW and Stalley (MMG). New York Jets cornerback Darrelle Revis appeared in a spot, so did Dallas Mavericks forward, Lamar Odom, Theres also a feature by Lebron James, Atlanta Dream guard Lindsey Harding, as well as Amare Stoudemire, and Christian Ronaldo.
Always On- Team Nike
Check out the alternate music video from Vado
Here are some more commercials from the Nike “Always On” Add Campaign
Always On-Dirk Nowitzki
Always On-Amare Stoudemire
Always on-Christiano Ronaldo
Always On-Yvonne Hak